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Covet Palm Springs

Covet Palm Springs, a distinguished name in handcrafted jewelry and globally curated gifts and accessories, sought to elevate its online visibility and improve search engine rankings. Recognizing the need for a comprehensive SEO upgrade, they partnered with us to implement a multi-tiered SEO strategy. This strategy included website SEO, local SEO, and detailed reporting and metrics, tailored to meet their specific needs.

Services Provided:

  • SEO Optimization

  • Local SEO

  • Google My Business Listing Setup

  • Reporting & Metrics

Project Overview:

Our mission was to enhance Covet Palm Springs' online presence through a combination of SEO techniques, ensuring their website was both user-friendly and easily discoverable by potential customers.

SEO Optimization:

We started with a comprehensive audit of their website, removing outdated pages and optimizing title and meta descriptions for all pages. We also handled 404 errors and implemented redirections to improve user experience and site structure. Further SEO enhancements included setting up H1, H2, and H3 tags, adding alt-text for images, and optimizing content for targeted keywords to boost search engine rankings.

Local SEO:

To improve local search visibility, we optimized and updated their Google My Business (GMB) listing and created additional local SEO-published accounts, such as Yelp and TripAdvisor. These efforts ensured that Covet Palm Springs appeared prominently in local search results and attracted more foot traffic to their physical store.

Google My Business Listing Setup:

We set up and optimized Covet Palm Springs' GMB listing to enhance their local online presence. This included creating a detailed business profile with accurate contact information, hours of operation, service descriptions, and high-quality images. Regular updates and customer reviews were managed to maintain an active and engaging presence on Google.

Reporting & Metrics:

To keep track of progress and make data-driven decisions, we provided monthly analytics reports for both local SEO and web SEO. These reports highlighted key metrics, showing improvements in search rankings, website traffic, and user engagement.

Results:

  • Enhanced website performance with an improved SEO structure

  • Increased visibility in local and global search results

  • Better user experience and higher engagement through optimized website design and content

  • Streamlined reporting and metrics for ongoing performance monitoring

  • Significant uptick in website traffic, product inquiries, and sales

  • Improved search engine rankings and online visibility through targeted SEO efforts

Covet Palm Springs
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